Advanced Healthcare Marketing Seminar
Everything you need to know to attract the new patients you want.
Note: Due to COVID-19 we have postponed our live seminar series until November, 2021. However, you can access on-demand recordings of our seminar here at the reduced rate of $595 (regularly $1,995).
Welcome to the video version of Healthcare Success' seminar, “Advanced Medical Marketing Strategies.” The program you are about to view contains the secrets you need to attract more new patients to your hospital or practice through ethical, profitable marketing. When you enroll you’ll discover hundreds of proven patient acquisition strategies, including:
- Digital Marketing (SEO, Paid Advertising, Social Media)
- Doctor-Referral Systems
- Offline Advertising
- Community Marketing
- Internal Marketing
- Publicity (Free Press)
- Branding
The principals of Healthcare Success have marketed and educated thousands of clients and seminar attendees over the past twenty years. Previously, your only option to learn their secrets was to travel to a live seminar or pay for private consulting. Now for the first time, you can affordably discover exactly what works – and what doesn’t – from the comfort of your home or office.
This seminar is appropriate for principals (executives and doctors) from hospitals, practices and other healthcare organizations. Employed staff may also attend. Because the content contains proprietary strategies, consultants and marketing agencies may not participate.
Your Instructor
Stewart Gandolf is the CEO and Creative Director at Healthcare Success. With more than 20 years of experience creating marketing programs for healthcare providers and corporations, Stewart has personally consulted for over 1,500 healthcare clients.
He has spoken at numerous professional meetings, including Cleveland Clinic, American Academy of Facial Plastic and Reconstructive Surgeons, American Association of Orthopedic Executives, Pri-Med and American Academy of Ophthalmologists.
Course Curriculum
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PreviewAbout This Seminar (2:57)
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PreviewOpening & Branding (1:22)
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PreviewIt's More Than Branding (2:40)
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PreviewHealthcare Is Changing Fast (10:08)
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StartThe Marketplace Is Changing (4:44)
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StartHospitals Are Quickly Acquiring Physicians (8:25)
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Start80/20 Rule (10:40)
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StartMaking A Plan (8:59)
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StartLimiting Marketing RISK (3:59)
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StartScientific Method of Marketing (4:05)
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StartYour Marketing Plan (6:06)
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StartCompete To Win (1:23)
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Start7 P’s of Marketing (12:12)
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StartSetting Marketing Goals (1:59)
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StartDetermining a Marketing Budget (14:14)