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Advanced Healthcare Marketing Seminar
Creating A Healthcare Marketing Plan š
About This Seminar (2:57)
Opening & Branding (1:22)
It's More Than Branding (2:40)
Healthcare Is Changing Fast (10:08)
The Marketplace Is Changing (4:44)
Hospitals Are Quickly Acquiring Physicians (8:25)
80/20 Rule (10:40)
Making A Plan (8:59)
Limiting Marketing RISK (3:59)
Scientific Method of Marketing (4:05)
Your Marketing Plan (6:06)
Compete To Win (1:23)
7 Pās of Marketing (12:12)
Setting Marketing Goals (1:59)
Determining a Marketing Budget (14:14)
Branding š¶ļø
The Power of Branding (10:27)
What Exactly Is A Brand? (4:14)
Branding Factors (16:37)
Functions of a Logo (5:34)
Evolution of Brand (9:43)
More On Branding (9:27)
Brochures (30:29)
Website Optimization š
Website Objectives (15:48)
Common Website Mistakes (7:56)
Marketing-Smart Web Design (0:53)
Mobilegeddon (1:40)
Diagnosing Websites (10:23)
Patient Experience š š”
Patient Experience (3:09)
Why Does Patient Experience Matter? (13:20)
Why Your Staff Struggles With Phone Inquiries (11:35)
Effective Phone Conversations (4:06)
Making a Good First Impression (2:48)
Patient Retention (2:50)
Generate Patient Referrals (3:34)
Creating Patient Ambassadors (0:51)
Promote Key Services To Patients (3:57)
How To Hire Top Talent (1:49)
Social Media Marketing š„
The Changing World We Live In (7:12)
Intro To Social Media (7:18)
The Power of YouTube (1:11)
Social Media Platforms (6:39)
Reputation Management (2:50)
Dominate The Page (1:17)
Getting Reviews Removed (3:01)
Doctor Referral Building šØāāļøš©āāļø
Build Doctor Referrals (2:40)
What Referral Sources Want (12:51)
Protect What You Already Have (4:01)
Building Relationships (2:25)
Key Referrer Program (7:51)
Gifts & Food Giving (3:27)
Who Will Do All Of This? (3:43)
Cultivate New Referral Sources (6:11)
External Marketing š
Push and Pull Marketing (4:12)
Direct Response Marketing (2:30)
Media Communication Principles (1:18)
Media Planning & Buying (6:36)
Direct Mail (3:58)
Radio Advertising (6:27)
Television Advertising (14:06)
Search Engine Optimization š
Driving Traffic To Your Website (7:59)
Periodic Table of SEO Success (9:05)
White Hat vs. Black Hat SEO (4:36)
Algorithm Updates (1:37)
On-site SEO (5:21)
Content, Content, Content (7:16)
Off-site SEO (2:48)
Local SEO (2:18)
Pay-Per-Click (PPC) š°
Online Advertising (14:57)
The State of Digital Marketing (5:17)
Pros and Cons (6:08)
Budgeting (6:20)
Quality Score (9:51)
Reporting (10:32)
Ongoing Optimization (3:27)
Other Paid Advertising Opportunities (12:27)
Display Ads (1:25)
Mobile Advertising (0:59)
Mobile Usage (0:59)
Facebook Advertising (5:59)
Yelp Advertising (0:52)
Other Advertising Solutions (4:53)
Public Relations & Conclusion š¢
Getting Free Publicity (11:24)
It's More Than Branding
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